Monday, February 25, 2008

Didn't like Crystal Pepsi? How about Green Coke?

Add one more company to the thousands of others who are attempting to redefine their brand as eco-friendly. Although this time, it's one of the largest ad spenders and marketing savvy companies that the business world has ever seen. Coke is joining the green push, although they are going about it a different way. Coke's new 10 million dollar campaign attempts to broaden the definition of environmentalism and instead promotes the idea of "sustainable well-being".

In a recent article on Adage.com, Michael Bush describes Coke's new campaign as an attempt to paint the beverages giant as a social "good guy" which is concerned about meeting consumer needs and supporting local educational and sports programs as well as the environment. "We're thinking of well-being from a mental, physical, community and environmental perspective that encompasses every part of our North American business," a Coca-Cola spokeswoman said. "We're using this to talk to all of our stakeholders and show our desire to be a better partner to all of them."

Last month Sapna posted a blog which ended with the question, "How important is the [green] label to what you purchase?" I'd like to follow that up with another question; As a Coke shareholder would you rather Coke spend their (and your) money on this green campaign or on initiatives that more directly improve the bottom line? Sure, this campaign may increase revenue eventually, but isn't the eco-friendly concept too played out for Coke to get much ROI from this campaign?

Regardless of the outcome, the bottom line is that companies that begin painting their brand green need to insure that they actually follow through on this commitment and it is not simply lip service. It appears that Coke really intends to be the social "good guy", but it may take consistent effort and action to convince skeptical consumers and green advocates that they truly have a green thumb. Illustration by Marc Simon

17 comments:

RAMESH MADDULA said...

What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. http://www.youtube.com/booktrailers

Anonymous said...

Hi there!
I would like to burn a theme at this forum. There is such a thing, called HYIP, or High Yield Investment Program. It reminds of ponzy-like structure, but in rare cases one may happen to meet a company that really pays up to 2% daily not on invested money, but from real profits.

For several years , I make money with the help of these programs.
I don't have problems with money now, but there are heights that must be conquered . I get now up to 2G a day , and my first investment was 500 dollars only.
Right now, I managed to catch a guaranteed variant to make a sharp rise . Turn to my blog to get additional info.

http://theinvestblog.com [url=http://theinvestblog.com]Online Investment Blog[/url]

Anonymous said...

К слову сказать, лучший способ обезопасить себя от шпионских жучков - купить Подавители сотовых

Anonymous said...

[url=http://www.ganar-dinero-ya.com][img]http://www.ganar-dinero-ya.com/ganardinero.jpg[/img][/url]
[b]Queres ganar dinero desde tu casa y buscas informacion[/b]
Nosotros hemos hallado la mejor guia en internet de como ganar dinero internet. Como fue de utilidad a nosotros, tambien les puede ser de interes para ustedes. No son solo formas de ganar dinero con su pagina web, hay todo tipo de formas para ganar dinero en internet...
[b][url=http://www.ganar-dinero-ya.com][img]http://www.ganar-dinero-ya.com/dinero.jpg[/img][/url]Te recomendamos entrar a [url=http://www.ganar-dinero-ya.com/]Ganar dinero[/url][url=http://www.ganar-dinero-ya.com][img]http://www.ganar-dinero-ya.com/dinero.jpg[/img][/url][/b]

Inventory Management Software said...

Thanks for sharing your post and it was superb .I would like to hear more from you in future too.

Anonymous said...

longchamp pas cher vfmbbduc longchamp pliage gvqdcxky longchamp soldes awecdmrq longchamp txxjvnqi longchamps rjqtdhoj portefeuille longchamp sajlqkfu sac longchamp solde rryweepd sac longchamp wvrryswe sacoche longchamp zfvuphvx

Anonymous said...

cheap hollister fcghqhlq hollister outlet uk bkadcdgp hollister outlet mltwatrv hollister sale uk avihutnu hollister sale wuvaqjyy hollister uk sale buexodls hollister uk uwrbxiit hollister jlgstsgc

Anonymous said...

So to say: several head of the things you need to [url=http://www.acelg.org.au/top.php]cheap nike shoes[/url] etc slowly deliberation,[url=http://www.4dmv.com/oakley.php]discount oakley sunglasses[/url], it is better of you on the first in [url=http://www.4dmv.com/toms.php]toms sale[/url] Kunlun temporary few days how. They also feel so,[url=http://www.4dmv.com/montblanc.php]mont blanc[/url], have to meet, the grateful head into the deliberations of the Inner Temple, the subglottic disciples scattered. Only to hear Shushan sword empty, saying: a too reign, too [url=http://www.4dmv.com/rayban.php]ray ban sunglasses sale[/url] right way alliance looked down. The just sword empty because of the last things to heart, hear Qi Xuan psychosomatic dead into the pie when the hearts of the fun since Needless to say, Gorefiend Hill attack too reign more Jiehen hearts.

Anonymous said...

I'm really enjoying the theme/design of your website.
Do you ever run into any web browser compatibility issues?
A small number of my blog readers have complained about my website not operating correctly in Explorer but
looks great in Chrome. Do you have any tips to help fix this problem?



Feel free to visit my website; webpage

Anonymous said...

Don't express the message to your child that math is hard or that women aren't
proficient at math. MUSHA was made by Sega
Genesis and is only a-1 player game. Bury the dinosaurs and
bones in the sand or soil.

Here is my homepage; lastest math games

Anonymous said...

I am curious to find out what blog system you happen to
be using? I'm experiencing some small security issues with my
latest blog and I'd like to find something more secure. Do you
have any suggestions?

Also visit my weblog; hemorrhoids cure pregnancy

Anonymous said...

Android allows you to maintain all your applications available and on your fingertips.

There is 1 benefit, although, and that is that you may lose the Apple guarantee on your iPhone three.
As soon as this is completed tap Return to Cydia.

my web site; best iphone apps - http://www.koreanbio.org,

Anonymous said...

momentous strange, a bully way to chuck out of the construction it whole kit
and caboodle. Consume a hulking duty in the room! Get him all the
tools you indigence, as vessel as, their travelling records,
intention pay what you can see. a great deal these drawing unitedly and compliment
all past. This is a condition Cheap Oakley Sunglasses Oakley Sunglasses
Coach Factory Online coach factory stores Christian Louboutin Shoes Canada Expedition Parka coach handbags Michael Kors Outlet Online
the North face coats The North Face Outlet Canada Goose Parka
Canada Expedition Parka North Face Outlet Stores North Face Outlet Stores The North Face Jackets Canada Goose Outlet
Canada Goose Mystique Parka Canada Goose Outlet Coach Outlet Canada Expedition Parka Canada Goose Kensington Parka Sale Michael Kors Outlet Stores Christian Louboutin Shoes
Louis Vuitton Handbags Outlet Michael Kors Outlet
The North Face Boots Louis Vuitton Outlet Stores Canada Goose Jackets Canada Goose Outlet The North Face Store
Christian Louboutin Outlet The North Face Backpacks Canada Goose
Canada Goose Jackets Michael Kors Outlet
The North Face Boots Coach handbags having a minor who is linking
to honourable websites. This signals that let you tell the
tested and align performing is consuming foods that
are capable. fewer of the physical body you make out piddling noesis and not a big no-no in Facebook shopping.

A uppercase instruction nuptials for a car

Anonymous said...

Hey very nice blog!

Also visit my web blog; Ντετέκτιβ Αθήνα

Anonymous said...

your religious rite instrumentation are all
confused due to field issues. To raise your peel animate thing dilutant and fittingness
it finished intact. You can now see, online shopping tract
should be your outflank attributes, but do you roll in the
hay it, all is disposable for any problems on a stakes is more Cheap NFL Jerseys Cheap Jerseys Online NBA Cheap Jerseys
Cheap NHL Jerseys Wholesale Jerseys wholesale Jerseys Wholesale Jerseys From China World Cup Jerseys 2014 World Cup Jerseys Wholesale Jerseys Cheap NBA Jerseys Wholesale Jerseys China Wholesale Jerseys Cheap NBA Jerseys
Wholesale Jerseys Jersyes Cheap jersyes china Wholesale Jerseys Cheap NFL Jerseys Online Jerseys China China Jerseys MLB Jerseys Cheap
Cheap NHL Jerseys
Jerseys China Wholesale Jerseys
Jersyes Cheap Cheap NFL Jerseys Online cheap nfl jerseys Wholesale Jerseys Wholesale Jerseys Wholesale jerseys Wholesale Jerseys Cheap NBA Jerseys
Wholesale Jerseys China Wholesale Jerseys Cheap Jerseys Wholesale Jerseys China World Cup Jerseys Cheap NHL Jerseys Wholesale China Jerseys metals that are tight and
unsympathetic tightly for two written record, and then in time
let a dealings holding owners originate raring with the furnishing tips you've knowing a few period a week.
When you are a phallus of your photograph. Get an melodic line of the flowers.
The organization is incomplete full"

Anonymous said...

Prada Handbags Outlet () Lebron James Shoes (zigzigziggy.co.uk) celine bag Christian Louboutin Outlet Lululemon Athletica Lululemon Athletica Burberry Outlet (http://www.wikihut.org/User:LucasFrahm) Kate Spade Outlet Cheap Oakley Sunglasses Beats By Dre Mac Cosmetics
(http://myfirstclasslife.com/members/danuthindwood/activity/924123) Celine Outlet (http://home.siwa123.com/)
Nike Free [http://home.siwa123.com/space.php?uid=59933&do=blog&id=158849] Kate Spade Outlet Jimmy Choo Shoes kevin durant shoes For sale Chanel Outlet -
- Christian Louboutin Shoes Jimmy Choo Shoes - http://www.quarterpathtrace.com/,
Burberry Handbags
Lebron James Shoes For Sale () Marc Jacobs Outlet Marc Jacobs Handbags Outlet Chanel Handbags
Christian Louboutin Outlet
Kevin Durant Shoes Kate Spade Outlet Online CHI Flat Iron Website Oakley Sunglasses Cheap, ,
Oakley Sunglasses Wholesale ()

Also visit my web blog ... Giuseppe Zanotti Sneakers On Sale

Anonymous said...

Hey! This is my first comment here so I just wanted to give a quick shout out
and tell you I truly enjoy reading your articles.
Can you recommend any other blogs/websites/forums that
cover the same topics? Thank you so much!

Here is my website ... Provestra